WordPress isn’t perfect. And, if you look under the hood, it’s pretty complicated. Many people first come to WordPress because they’re attracted to its simplicity and ease of use. But there’s more than meets the eye. The flexibility and openness that makes WordPress great also leaves room for junk to creep in. Where there are excellent developers, themes, plugins, and other WP features, there are also junk ones. What’s a WordPress Coach to do about that? Simple. Educate my clients.
It’s easy to install plugins. Apple made millions with there’s an app for that™ (yes, it’s actually trademarked). But WordPress could have beaten them to punch with there’s a plugin for that. Just about any function you could dream up for your WordPress website can be accomplished with a Plugin. I could teach you how to install 10, 20, 30 plugins to add on every fancy bell or whistle you want. But that’s the wrong thing to do. That’s just the what and it ignores the why (or, in this case, the why not). The plugin example is an easy one, but there are countless others. And if you’re still not sure why you shouldn’t install 10, 20, or 30 plugins all willy-nilly, we should talk.
So I have to go beyond the what and teach people about the why. And the how. And, in lots of cases, the who and when (not so much on the where, most of the time). Don’t indiscriminately install every plugin under the sun. Don’t grab every shiny new theme you find. Don’t buy too many things at ThemeForest. Don’t don’t don’t. Your site will be better of in the long run if you know how to spot the good ideas and weed out the bad.
When I coach my WordPress clients, I teach the why, not just the what.